Value stocks and growth stocks
In addition to growth stocks, there are also value stocks. These are stocks that pay a higher dividend, but where the ratio between the stock price and the profit is lower. Value stocks are often shares of companies that have experienced fairly constant growth for several years in a row, which means that the profit increases slowly. Because of this slow growth, value stocks are less popular with investors. On the other hand, investing in this type of stock is usually a fairly safe choice. In particular, renowned companies that have been around for many years, such as Heineken, Ahold and Unilever, are strongly represented in the value stocks section.
Opposite the value shares are the growth shares mentioned earlier. These companies grow faster than the market. In many cases, these are relatively young companies, but it is also possible that a company that has existed for many years, for example due to new market developments, experiences a growth spurt. Of course, the growth within these types of companies has to be paid for somehow. This can mean that little or no dividend is paid for years in a row. Instead, the profit made is reinvested in order to be able to continue growing quickly.
An international example of such a strategy is Amazon stock, which has never paid a dividend since its IPO in 1997, but has experienced enormous growth as a company during that period.
Of course, there are exceptions to the rule of the above-mentioned dichotomy. In that case, a share is both a value share and a growth share. On the American stock exchange, the Apple share is a good example of such a situation. Initially, it is a growth share, but because a high dividend is also regularly paid, it also falls into the category of value shares.
How to get the most out of value stocks
If you are going to invest in stocks, it is important to do your homework before you actually invest your money. For example, it is very possible that value stocks that seem safe at first glance are actually quite risky. So always study the financial history and the expected future plans of the company you want to invest in.
The most profit can be made with value shares that are undervalued by the market. It is quite possible that during your preliminary research you will discover that a company is actually worth (much) more than what the share price would lead you to believe. Other investors will eventually discover this as well, so it is important to be one step ahead of them. In that case, you will not only benefit from a good dividend on the value share, but you can also sell it with a nice profit because of the previously determined undervaluation when the price has reached the right value level. It can sometimes take a number of years for such a price correction to be completed. Investing in value shares is therefore especially interesting if investing for the long term is part of your strategy.

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