Online asset management, easy investing
Many people think that asset management is only something for very wealthy people. That is also true, when it comes to hiring a private bank or a personal asset manager. But nowadays there are also plenty of other options for having your assets managed. With these low-threshold forms of asset management, you can start with any amount. This is especially attractive for younger investors. This concerns online asset management .
Online asset management, what exactly is it?
Asset management always includes the following steps: intake, determining risk profile and strategy and finally the investment itself. With a number of providers, all of this can now be done online and automated. You communicate digitally and sometimes also by telephone.
The questionnaire, which is needed to determine the risk profile , also called robo-advice, you fill in digitally. There are a number of standard risk profiles to which certain portfolios are linked. The online asset manager is obliged to advise a risk profile that suits you. To check this periodically, you will receive an annual questionnaire from most providers, so that the investment profile can be updated if necessary.
One of the advantages of online asset management is that you always have insight into the results of your investment portfolio . This makes investing extra easy and transparent. You also opt for certainty because the investing is carried out by experts. But you have control over the situation yourself. Because if your situation changes or you want a change for another reason, you can adjust the investment profile in the meantime.
Online asset management and personal asset management: The difference
With online asset management, you have no personal contact. Of course, you have your own investment portfolio, but everything is done digitally and the assets are invested collectively. This means that other investors, with the same risk profile, have the same composition of their investment portfolio. So there is no question of customization. But the advantage is that you can also go with a small amount and you have to ask yourself whether customization is necessary.
Online asset management is offered by, among others:
- Target investing
- iInvesting
- Evi van Lanschot
- Openbank
With personal asset management, you do have personal contact with an advisor. You can contact the advisor with questions. He can offer customization when putting together your portfolio. For example, you can opt for sustainable investing. A higher financial threshold applies to this individual management than to online management.
Personal management is offered by, among others:
- Fisher Investments
- Care IS
- Optimix
- OHV

How to choose the best online wealth manager?
You choose the best online asset manager based on a number of criteria. Do not only look at the highest return achieved in the past period and the costs. Think in advance about what you find important. For example, with online asset management it is important that you can contact them for questions or other issues. Is there a customer service and is it accessible? Is the platform user-friendly? Does the online asset manager have good reviews? These are all things that are important when choosing an online asset manager.
The benefits
Because the online asset manager has automated everything and does not need to have offices, the costs are low. You open an investment account with the asset manager yourself and then give permission to manage your assets. As mentioned, you do make a number of choices and fill in a questionnaire to determine what the best investment strategy is for you. If it turns out that you do not want to take a high risk, your capital will be invested in funds with a neutral or low risk.
How do you start?
You can start with online asset management very easily and quickly. Or on the website of the manager, fill in your details and then open an investment account. Usually you can make your first deposit within a few days. And then it can begin: the manager will invest your money based on the strategy set for you and in line with the agreed risk profile.
You can follow the rates yourself and see how your assets are doing. So you can always see where you stand and whether you are making a profit or a loss. Remember, even if your assets are professionally managed, there is no guarantee of a certain return. The risk remains entirely for you as an investor.