All about individual asset management
There are many forms of asset management , from active to passive and even individual. But what is individual asset management?
When you choose individual asset management, this means that the entire portfolio, each share, is tailored to your wishes. It is therefore actually the personal version of active asset management. The costs of this form of asset management are therefore higher than passive or active asset management .
Who is individual asset management for?
Individual asset management is attractive for wealthy investors who want to put their money to work for returns, or to support ‘sustainable’ companies, for example. You also need a considerable amount of capital to be able to demand good fees. Most asset managers offer the individual option from 1 million euros.
Benefits of individual asset management
Handing over asset management to a professional organization has a number of strong advantages, namely:
It saves time
For many people, there are not enough hours in a day and there is little time left to actively invest. It takes a lot of time to stay up to date with the latest trends, to read financial reports of companies and to keep an eye on new potential investments. Outsourcing these matters to an asset manager takes this work away from you. That saves a lot of time.
Personal contact
When you opt for individual asset management, you have direct contact with the broker who invests for you. You can indicate which sectors you find interesting, or which investments you do and do not want in your portfolio. Especially for very wealthy investors, this can offer enormous added value.
Specialists do their work
Investing yourself with little knowledge increases the risk. Outsourcing investments to a specialist reduces the risk. Investing still carries a risk, but the specialists know better what to look for before investing the assets.
Negotiating pays off
In practice, it appears that many investors are able to negotiate lower rates for individual asset management than initially offered. Negotiating asset manager rates is therefore worthwhile. Certainly when you bring a relatively large fortune.
There is always room
Asset management is inexhaustible and anyone can sign up. With some asset managers, this is only possible from a deposit of 100,000. Anyone who is below this amount and still wants to invest can opt for a collective asset manager. This makes the asset manager accessible to everyone, with or without specific wishes or large assets.

Disadvantages of individual asset management
In addition to the many advantages that individual asset management has, it also has disadvantages:
Management costs
An investment tailored to your needs in combination with maintaining personal contact means that individual asset management comes at a price. After all, the asset manager does not work for free and charges management fees for his services. This means, for example, that a percentage fee is agreed upon. These must be deducted from the earned return in order to ultimately calculate the profit. This can amount to up to 2%.
Minimum power
With individual asset management, the assets are never combined with the assets of other investors. After all, investments are made based on personal wishes. This is one of the reasons why it is required to invest a higher minimum amount than with other forms of investment. That is why it is usually only possible to invest via an individual asset manager from €100,000.
Important: Kifid recognition
When looking for a suitable asset manager, it is important to check immediately whether they recognize the Financial Services Complaints Institute (Kifid) as a mediator in disputes and consider their advice to be binding. Some asset managers do not declare Kifid advice to be binding. This can have very negative consequences if you yourself get into a dispute with the manager.
Important: Is there a DSI registration?
It is important to ask the asset manager whether the employees are certified by the Dutch Securities Institute (DSI).
Dutch financial institutions and their employees who are registered as participants or registered with the DSI are subject to the disciplinary jurisdiction of the DSI. Should there be a complaint about the manager, assistance can always be requested from the DSI.