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Analyzing shares

Analyzing stocks

It is virtually impossible to predict whether a company will do well on the market. This also applies to speculating on the price of shares . Investors with years of experience can still be wrong. You can be convinced of a good outcome, but you are never certain. There are some basic principles that you can start with. A good stock analysis will take you a long way. Read about how to analyze shares well and how you can apply this information. 

Analyzing Stocks: Gather Information

The first sources you can look at are provided by the company itself. If a company is listed on the stock exchange, a company also has an obligation to publish a number of data. You can use this data well for your analysis. At DEGIRO, for example, you can perform various analyses, including for the DEGIRO share itself. Since the merger with flatex, they have been listed on the stock exchange in Germany as ‘flatexDEGIRO AG’.

Examples of these sources are:

  • Company press releases: Every time a significant change occurs within a company, they send out a press release so journalists can write about it. Think of important positions that have been filled by someone else, departments that may disappear in the future. This way you are aware of the latest updates.
  • Annual report and annual accounts:  In the annual report, a company states what is happening within their organization. This is an important document when you are going to invest. Take the time to read the annual report in its entirety.
  • Shareholders’ meeting:  Have you already purchased your share? Then you have the right to attend shareholders’ meetings. Here you can meet the board and ask questions directly that you have not yet found the answer to yourself.

First, you perform a  fundamental analysis  of the company using the documents above. It is advisable to do this for multiple companies from the same sector, then you can compare them. Putting these analyses side by side can yield a lot of interesting information. Is a position of a certain share noticeably stronger or weaker?

In addition to looking at this data from a fundamental analysis, you can also analyze shares with a technical analysis. With a technical analysis, you mainly look at the price development of the share. What has the  price  of the share done in the past? Can you discover patterns?

Trend and sector analysis

Some companies hire someone who is always up to date with  the latest trends.  As an investor, it is important to be concerned with this. To what extent has the technology within a sector already developed? How is a trend developing? How long will this trend last? What influence will this have on this sector?

For example, a trend could be people trying to eat less meat. Then you could  possibly invest in companies that have a ‘vegan’ mentality. There  is a big chance that this sector will grow and demand will increase in the  future.

Long-term competitive advantage

A good product or an interesting service always has a USP. This means ‘Unique  Selling Proposition’ and is  a characteristic that makes them unique.  If this unique aspect also has something timeless, the company or brand will have an advantage over its competitors. An example of this is M&Ms. Chocolate that melts in your mouth, but not in your hand. M&M has a good marketing team and has long since  conquered its permanent place in the market. As an investor, this also gives more certainty.

Using Financial Measures and Ratios in Stock Analysis

Key financial ratios can be found in the annual accounts.  Ratio figures are composed of the annual accounts. These are some  financial data that can help in the analysis of a share.

Internal signals

Do you notice anything else? Have there been many layoffs in a short period? Have  important board members resigned? This could indicate internal problems. These internal signals can affect the value of the shares on the stock exchange. Be aware that this is a piece of speculation.

Analyzing Stocks: Analyst Reports

Every now and then analysts publish a report with their recommendations. These  analysts often work for banks. These reports are interesting. Not to  blindly follow but to compare with your analysis and possibly  improve it.

Compare brokers and start investing in stocks

Are you excited about investing in shares after reading this article? Use our  comparison function  and find the broker that suits you best! With a broker, you can execute orders yourself and start investing. When you make your first purchase of shares, definitely use these tips and information to ensure that you increase the chance of a good share purchase. 

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CFD short position

CFD Trading: Going Long CFD stands for Contract for Difference . This is a simple way to trade that allows you to make the most of your money. A Contract for Difference is a binding contract, where the seller or buyer will pay the difference between the current value of a share and a future value, to the other at the time the buyer chooses to close the contract. Is the value greater? Then the seller of the contract (the broker) pays the buyer. Has the value decreased? Then the buyer must pay more to the seller. A CFD is a derivative , meaning that it derives its value from an underlying asset, often a stock or a market index. As the buyer of a CFD, you do not own the underlying asset and are never entitled to it. It is only used to value the contract. Taking a long position with CFDs ‘ Going long ‘ is simply buying a CFD position when you expect  the stock price  to rise. A ‘long position’ is taken when an investor believes the market will rise. This is a common way to  trade CFDs . Going long in CFDs is similar to the position you would take when buying shares, for example. As a trader, you first buy the position and then sell it at a later date to close out the trade. The difference between the purchase price and the sale price is the profit or loss made on the trade. The opposite of ‘going long’ is ‘going short’ or taking a ‘short position’. In this case you assume a decrease in value from which you can profit. Buy CFD: margin When you go long with CFDs, you don’t need to have enough money to buy the asset you are trading. The amount of money you need, or ‘margin’, depends on  the broker  and what you are trading. For example, for shares you might need 10% and for other securities it might be even less. This leverage allows you to make the most of your money, as the contract still benefits from the amount the asset changes in value. Simply put, if you only put down 10% and the underlying share increases in price by 10%, you have doubled your money. We will illustrate this with an example in which we also include the necessary incidental costs that come with CFD trading. Suppose you expect the shares of company X, which currently cost €1.25, to increase in value. You want to take a long CFD position for 1000 shares. The value of this is €1500, but you do not need that much cash. CFDs of 10% require a deposit of only €150. You also pay a small commission ( a spread ) to the broker. Two weeks later, the shares have each risen to €1.35 and you decide to close the CFD position. For every day that you hold CFDs, interest is charged. In effect, you are borrowing money to maintain your position in the shares. This interest is related to the bank interest rate. For this example, we assume that the interest is €5. You close the position with a profit of 10 cents per share and have to pay a trading commission again. The net profit is 1000 x 10 cents, minus two commissions and the interest, which totals €95. This is a profit of more than 60% of the stake. Long CFD trading, a profitable example To open a long position, you will need to place an order to buy the CFD you want. Each broker will use a slightly different method to place orders, but if you have bought a stock before, it is very easy to make the transition to CFDs. To go short, you need to place an order to sell the CFD. The way the order is placed depends on the broker you use. Opening the position Let’s say company XYZ is listed at €4.24 / 4.25. You expect the price to rise and decide to buy 15,000 shares as a CFD at €4.24. This bid price gives you a position size of €63,600 (15,000 x €4.24). Next, we assume a margin requirement of 10%. When placing the order, €6,360 is allocated from your account to the trade as initial margin. Be aware that if the position moves against you, i.e. the price falls instead of rising, it is possible to lose more than this margin of €6,360. For the same amount, you could only buy 1,500 shares with a regular stockbroker. In this example, commission is charged at 10 basis points (one basis point is 0.01 percentage points). So the commission on this trade is only 0.1% or approximately €63 (15,000 shares x €4.24 x 0.1%). You now have a position of 15,000 XYZ CFDs worth €63,600. Close CFD position A month later, the price of XYZ has risen to €4.68 / 4.69. Your expectation that the price would rise proves correct and you decide to take your profit. You sell 15,000 shares at the bid price, €4.68. The commission of 10 basis points will also apply to the closing of the transaction and amounts to €70 (15,000 shares x €4.68 x 0.1%). The gross profit on the transaction is calculated as follows: Slot level: €4.68 Opening level: €4.24 Difference: 0.44 Gross profit on the trade: €0.44 x 15,000 shares = €6,600. After deducting the commission costs (€63 + €70) from the total turnover, you realise a profit of €6,467. To determine the total profit on the transaction, you must also take into account the commission you paid and interest and dividend adjustments. Long CFD trade, a loss-making example It is also possible that the CFD does not do what you expected in advance and decreases in value while you have opened a long position. With this calculation example we show what the financial consequences of this are. Shares in company ABC are traded for €8.33 / €8.34. You think the price

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