Successful analyses
It is almost impossible to predict whether a company will do well on the market. Investors with years of experience can still be wrong. You can be convinced of a good outcome, but you can never be certain. There are some basic principles that you can start with. Read here how to analyze a share and how you can apply this information.
Fundamental analysis
In fundamental analysis, you mainly focus on the company itself. Information such as; what does the company do? how are they doing financially? and what are the plans for the future? is important.
Collect information for your analysis
The first sources you can look at are provided to you by the company itself.
Examples of these sources are:
- Company press releases: Every time a significant change occurs within a company, they send out a press release so journalists can write about it. Think of important positions that have been filled by someone else, departments that may disappear in the future. This way you are aware of the latest updates.
- Annual report and annual accounts: In the annual report, a company states what is happening within their organization. This is an important document when you are going to invest. Take the time to read the annual report in its entirety.
- Shareholders’ meeting: Have you already purchased your share? Then you have the right to attend shareholders’ meetings. Here you can meet the board and ask questions directly that you have not yet found the answer to yourself.
First, you perform a fundamental analysis of the company using the documents above. It is advisable to do this for multiple companies from the same sector, then you can compare them. Putting these analyses side by side can yield a lot of interesting information.
Trend and sector analysis
Some companies hire someone who is always up to date with the latest trends. As an investor, it is important to be concerned with this. How far is the technology within a sector? How is a trend developing? How long will this trend last? What influence will this have on this sector?
For example, a trend could be people trying to eat less meat. Then you could possibly invest in companies that have a ‘vegan’ mentality. There is a big chance that this sector will grow and demand will increase in the future.
Long-term competitive advantage
A good product or an interesting service always has a USP. This means ‘Unique Selling Proposition’ and is a characteristic that makes them unique. If this unique aspect also has something timeless, the company or brand will have an advantage over its competitors. An example of this is M&Ms. Chocolate that melts in your mouth, but not in your hand. M&M has a good marketing team and has long since conquered its permanent place in the market. As an investor, this also gives more certainty.
Financial measures and ratios
Key financial ratios can be found in the annual accounts. Ratio figures are composed of the annual accounts. These are some financial data that can help you analyze a share.

Internal signals
Have you noticed anything else? Have there been many layoffs in a short period? Have key board members resigned? This could indicate internal problems.
Analyst reports
Every now and then analysts publish a report with their recommendations. These analysts often work for banks. These reports are interesting. Not to blindly follow but to compare with your analysis and possibly improve it.
Technical analysis
As you have already read, it is important to make an analysis of the company you are going to invest in. What are their data, their history and their prospects? When you have all this information in order, you can start with the technical analysis .
What is a technical analysis?
In a technical analysis you put the fundamental analysis of the company aside for a moment and only look at the price chart . There are investors who base themselves solely on this information and do not read anything about the company itself, to invest successfully it is best to use both analyses.
First, you make fundamental analyses of companies that you are interested in. Based on these analyses, you determine which shares you want to buy. Then, you use technical analysis to determine when it is best to buy these shares.
How does technical analysis work?
You can base the technical analysis on the following 3 statements:
- All information is visible in the prices:
Expectations and rumors are processed in the price of a share. As a technical analyst, you can assume that all fundamental data has already been taken into account in the price. A deeper analysis of the company is omitted here. - Prices move in trends:
With a price you usually see a recurring pattern. According to technical analysts, the basis for following the price is: the movement is your friend. If the price has already peaked 3 times at a certain point, it will probably do so again. So don’t be stubborn and only look at the visual aspects of the chart. Historical data is no guarantee! - Prices are determined by supply and demand:
A change in price means that the relationship between supply and demand has changed. Why do buyers buy at this point? Or why do many sellers sell at this point? The reason is less important, the point at which this happens is. You can try to find this turning point at which the price changes with a technical analysis.
Which graphs are commonly used?
A price chart can be shown in different types of charts. Below you can see the most commonly used charts in a row.
The line graph
The line graph is the most common. The closing price is indicated daily and these points are connected with a line. Increases and decreases are very easy to read.
Barchart
Another word for the Barchart graph is the High-low-close chart. This graph shows the highest, lowest, and opening and closing price per period. Per period or per day you see a vertical line. The highest point of that line indicates the highest point of the price, the lowest point of the vertical line indicates the lowest point of the price. The horizontal lines indicate the opening and closing price.
Candlesticks
The name of this chart is no mystery. A candlestick consists of a body and 1, 2 or no wicks. This chart resembles the Barchart chart. The rising candles are usually white and the falling ones are usually depicted in black. In a rising candle, the top of the body indicates the closing price and the bottom of the body indicates the opening price. In a falling candle, it is the other way around. The wicks at the ends represent the highest and lowest price within a certain period.
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