Is investing in shares something for you?
What do you think of when you hear the word investing? Probably at least shares . But did you envision an investment portfolio where you buy and sell shares over a longer period of time? Or are you more someone who wants to get started with an online broker and wants to buy and sell shares on a regular, perhaps even daily, basis?
Shares: what are they?
Shares are small pieces of a company . By buying shares you actually become a small or larger part owner of a company. Companies issue these shares because it is a smart way for them to generate money . It is much cheaper than borrowing money from a bank. You too can invest in your own little piece of Apple, Unilever or Total.
If the company you invested in did well that year, you as a shareholder will receive dividends , a share of the profit. Or you can choose to go for the short term and focus on buying shares for the lowest possible price and then quickly selling them for a higher price. The latter is also often called day trading in shares .
Are you going for the short or the long term?
There are two types of investors: those who go for the short term and those who go for the long term .
Short-term investors focus mainly on quick profits . The shares they buy, they sell again within a few days, hours or even minutes. They are not focused on a specific company or its future and focus only on the current stock prices.
Long-term investors, on the other hand, do extensive research on the companies they want to invest in and carefully put together a portfolio. They only sell their shares after a longer period. If the companies they have invested in have done well, they receive dividends on their shares. Long-term investing is less risky than short-term investing, but also yields less profit . This way of investing is also called defensive investing .
Supply and demand
The number of shares issued is generally determined by the company itself. The number is a given, but this does not apply to the price. Supply and demand determine how much your shares are worth. For example, if an important merger is announced, the demand for shares may increase and the price may rise. The reverse is also true. If a news item appears that a company is in trouble, there is a good chance that shareholders will want to sell quickly and the value of the share will fall.

Important: follow the news
The basics of stock trading are simple enough: buy when the price is low (and you expect it to rise), sell when the share price has risen and is higher than the price you bought the shares for. That way you make a profit.
You can never be 100% sure what the future will bring, but experienced investors can predict the course of prices quite well. The news is an important source of information for short-term investors. For example, if a major takeover is announced, you can be reasonably certain that this will affect the price of the share. If Apple announces that it will release a new iPhone, this will very likely cause the price of the share to rise, because many people will be queuing for that new phone. But prices can be just as changeable as the weather. One moment it is sunny, the next moment it starts raining. With short-term investing, you must therefore be able to act quickly .
Long-term investors look at a longer period and are not easily influenced by small price increases and decreases. They delve into the companies in which they invest and are mainly looking for stable growth of their capital. Things like annual figures, future plans and long-term developments in the markets in which companies operate are much more important to a long-term investor than the current value of a share.
Trading shares with an online broker
In the past, you would go to the bank to buy shares. Nowadays, this is no longer necessary and you can simply invest online with a simple mouse click. An online broker , such as DEGIRO , is responsible for online trading in shares. Because everything happens online, these brokers do not have expensive office buildings and high overhead costs. They are therefore much cheaper than traditional banks.
Online brokers have made stock trading a lot more accessible , thanks to their low costs and convenience. Are you interested in stock trading? It could be that you can make a considerable profit with a small investment. When investing online, you can use a so-called leverage construction . You then buy shares for a higher amount than the actual amount of money you invest. The difference is financed by the broker. For example, you can buy €10,000 worth of shares with an amount of €1,000. If the price increases (or decreases if you have gone short), this leads to a higher profit amount . With this construction, it can go two ways: you make larger profits faster, but you can also make larger losses. So handle this responsibly.
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