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What is the best way to buy (and sell) stocks?

Buying and selling shares

You want to start investing in stocks. But how? First we look at where you can invest most profitably and then we give you all the necessary knowledge to get started right away.

Trading in shares is certainly a lot less complicated than it used to be, when you often had to go to a bank. Nowadays, you can easily arrange it online . Via an online broker, you can trade in all well-known shares. With a single mouse click, you can buy or sell your favorite shares. Compareallbrokers.com helps you find the best broker.

There are two methods to buy and sell stocks: physical stock trading (long term) or speculating on stocks (short term). First determine what suits you best.

Buy physical shares (long term)

When you choose to buy shares for the long term, you open a securities account with a traditional broker . If you want to be successful with shares in the long term, check the available figures of the companies in which you invest carefully. Of course, you want to be assured of the profitability of your shares in the long term.

Speculating on shares (short term)

You can also trade in shares in a more active way. You do this by speculating on the rises and falls of shares , for example with a CFD (contract for difference). With CFDs you can respond well to rapid price rises and falls.

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An example: buying Unilever shares

The examples below show how to buy stocks for the long and short term.

An example of physical purchasing

Suppose you buy a Unilever share for €50 from a broker. This share is then yours. Over a period of 5 years, the value of your share increases to €75. If you decide to sell at that time, you will achieve a wonderful return of 50% (10% per year).

An example of speculation

Another option is to speculate on a price drop of the Unilever share by means of a CFD. If you speculate on price drops, you go short, if you speculate on a price increase, you go long. In this example, you choose to go short when the price of the Unilever share is €60. Three days later, the value of the share drops to €50. That means a €10 profit per share purchased.

A CFD is a so-called  leverage product . Trading is done with a margin and you do not have to finance the entire underlying value of the share. Your return remains the same. Please note: speculating is a riskier way of investing. However, there are potentially higher returns. Make sure you have sufficient knowledge about this form of investing before you start.

Compare brokers and start investing in stocks

Are you excited about investing in stocks after reading this article? Use our  comparator  and find the broker that suits you best!

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CFD short position

CFD Trading: Going Long CFD stands for Contract for Difference . This is a simple way to trade that allows you to make the most of your money. A Contract for Difference is a binding contract, where the seller or buyer will pay the difference between the current value of a share and a future value, to the other at the time the buyer chooses to close the contract. Is the value greater? Then the seller of the contract (the broker) pays the buyer. Has the value decreased? Then the buyer must pay more to the seller. A CFD is a derivative , meaning that it derives its value from an underlying asset, often a stock or a market index. As the buyer of a CFD, you do not own the underlying asset and are never entitled to it. It is only used to value the contract. Taking a long position with CFDs ‘ Going long ‘ is simply buying a CFD position when you expect  the stock price  to rise. A ‘long position’ is taken when an investor believes the market will rise. This is a common way to  trade CFDs . Going long in CFDs is similar to the position you would take when buying shares, for example. As a trader, you first buy the position and then sell it at a later date to close out the trade. The difference between the purchase price and the sale price is the profit or loss made on the trade. The opposite of ‘going long’ is ‘going short’ or taking a ‘short position’. In this case you assume a decrease in value from which you can profit. Buy CFD: margin When you go long with CFDs, you don’t need to have enough money to buy the asset you are trading. The amount of money you need, or ‘margin’, depends on  the broker  and what you are trading. For example, for shares you might need 10% and for other securities it might be even less. This leverage allows you to make the most of your money, as the contract still benefits from the amount the asset changes in value. Simply put, if you only put down 10% and the underlying share increases in price by 10%, you have doubled your money. We will illustrate this with an example in which we also include the necessary incidental costs that come with CFD trading. Suppose you expect the shares of company X, which currently cost €1.25, to increase in value. You want to take a long CFD position for 1000 shares. The value of this is €1500, but you do not need that much cash. CFDs of 10% require a deposit of only €150. You also pay a small commission ( a spread ) to the broker. Two weeks later, the shares have each risen to €1.35 and you decide to close the CFD position. For every day that you hold CFDs, interest is charged. In effect, you are borrowing money to maintain your position in the shares. This interest is related to the bank interest rate. For this example, we assume that the interest is €5. You close the position with a profit of 10 cents per share and have to pay a trading commission again. The net profit is 1000 x 10 cents, minus two commissions and the interest, which totals €95. This is a profit of more than 60% of the stake. Long CFD trading, a profitable example To open a long position, you will need to place an order to buy the CFD you want. Each broker will use a slightly different method to place orders, but if you have bought a stock before, it is very easy to make the transition to CFDs. To go short, you need to place an order to sell the CFD. The way the order is placed depends on the broker you use. Opening the position Let’s say company XYZ is listed at €4.24 / 4.25. You expect the price to rise and decide to buy 15,000 shares as a CFD at €4.24. This bid price gives you a position size of €63,600 (15,000 x €4.24). Next, we assume a margin requirement of 10%. When placing the order, €6,360 is allocated from your account to the trade as initial margin. Be aware that if the position moves against you, i.e. the price falls instead of rising, it is possible to lose more than this margin of €6,360. For the same amount, you could only buy 1,500 shares with a regular stockbroker. In this example, commission is charged at 10 basis points (one basis point is 0.01 percentage points). So the commission on this trade is only 0.1% or approximately €63 (15,000 shares x €4.24 x 0.1%). You now have a position of 15,000 XYZ CFDs worth €63,600. Close CFD position A month later, the price of XYZ has risen to €4.68 / 4.69. Your expectation that the price would rise proves correct and you decide to take your profit. You sell 15,000 shares at the bid price, €4.68. The commission of 10 basis points will also apply to the closing of the transaction and amounts to €70 (15,000 shares x €4.68 x 0.1%). The gross profit on the transaction is calculated as follows: Slot level: €4.68 Opening level: €4.24 Difference: 0.44 Gross profit on the trade: €0.44 x 15,000 shares = €6,600. After deducting the commission costs (€63 + €70) from the total turnover, you realise a profit of €6,467. To determine the total profit on the transaction, you must also take into account the commission you paid and interest and dividend adjustments. Long CFD trade, a loss-making example It is also possible that the CFD does not do what you expected in advance and decreases in value while you have opened a long position. With this calculation example we show what the financial consequences of this are. Shares in company ABC are traded for €8.33 / €8.34. You think the price

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