Asset management, what is that?
Assets are a quantity of money that you do not need to use for the time being. Do you have assets? You will probably want to increase the value of those assets or at least maintain it by investing them. You can have an asset manager do this. You can choose this option, for example, if you do not want to concern yourself with investing or do not understand it. Below you can read what asset management entails and how it works.
What does an asset manager do?
An asset manager is a professional party that specializes in investing your assets as favorably as possible. If you do not have the time or knowledge to manage your assets yourself, this can be a good idea.
Asset management is also called Investment management or Asset Management. These are terms for the same concept. Asset management is carried out by individuals or organizations that specialize in it. According to the Dutch Financial Supervision Act, the Wft, an asset manager is “the person who manages an individual asset.”
Only asset managers with a license are allowed to professionally (i.e. for a fee) manage and invest the money of others. This party does this with the intention of making the money of its client yield the best possible return.
What does an asset manager do: The tasks
The asset manager is a party that helps you achieve your asset goals. This means that the asset manager does the following things:
- reviewing your current financial situation, your options and your wishes
- determining your investment profile and advising on the risks
- determining a strategy to achieve your goals
- drawing up an agreement in which all agreements are stated
- opening an investment account in your name
- choose investments, fit into the investment profile
- purchasing and selling these investments on your behalf
- report on the progress of investments
- regularly check whether everything is still up to date and whether you still have the same goals, for example
- make any changes to the distribution within the investment portfolio
Who are asset managers?
There are organisations such as banks and insurers that act as asset managers. Another category are the independent asset managers. Banks and insurers offer, in addition to asset management, other services. The independent asset manager focuses entirely on asset management.
Who is asset management intended for?
Not everyone who has assets also understands investing. People who are not so familiar with the financial world or who simply have no interest in it, can benefit from hiring an asset manager. In general, this involves amounts of one hundred thousand euros or more. In the case of larger assets, you usually have your own advisor, who you can contact and consult with.

Online or personal asset management
Your wealth manager can be someone you have personal contact with. Another form of wealth management is online wealth management . In that case, everything is fully automated.
Wishes and goals: Investment profile
Before asset management can begin, you must agree on your goal. The manager can help you with this. For example, you can look at what risks you want to take and what return you want to achieve. These things are related. Based on the answers to these questions, your investment profile is created. Of course, you also discuss what the costs will be.
No certainty about the return
Investing does not guarantee a certain result. Your asset manager will therefore never be able to say with certainty to what extent your investment portfolio will increase in value. The stock market is an unpredictable phenomenon, even for experts. Your asset manager can express certain expectations, and does so with knowledge of the matter. But you can never derive any rights from this. The only thing your manager does, and what you may expect from your manager, is that he or she invests as well as possible, in accordance with the agreements made. Read more about returns on asset management .
Personal asset management
As mentioned, personal asset management means that you have personal contact with an asset manager. You discuss your financial situation and your wishes and goals in a few conversations.
Private banking
Personal wealth management is also called private banking. Some private banks are independent, such as Insinger Gillissen. Other private banks are part of larger banks, such as ABN-AMRO, Rabo Bank or ING Bank.
If a private bank also deals with your financial planning or, for example, arranging an inheritance, this is called estate planning.
For a private bank, or personal asset management, most banks require you to have an investment capital of at least €500,000.